Big consumer divide: Mass market lags, premium end soars

Anurag Sharma
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It's the great consumption divide in India: discretionary spending remains subdued in the mass markets, but the premium end seems to be faring well, an analysis of the commentary made by companies in their December quarter earnings calls showed. Bata India, for instance, said the mass market segment continues to be a "drag" on its overall growth even as its portfolio of premium brands have seen robust demand.

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