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It is not uncommon for e-payment platforms, such as Paytm, to experience strong growth in smaller cities as more and more people adopt digital payment methods. There are several reasons why smaller cities may be driving e-payments:
Increased access to technology: The availability of smartphones and internet connectivity has increased in smaller cities, making it easier for people to access and use e-payment platforms.
Convenience: E-payments can be more convenient than using cash, particularly for online transactions or for making payments in areas where access to traditional banking services may be limited.
Safety: E-payments can be a safer alternative to carrying large amounts of cash, particularly in areas where there may be a higher risk of theft or loss.
Government initiatives: Governments may also be promoting the use of e-payments in smaller cities as a way to reduce the reliance on cash and improve financial inclusion.
It is important to note that the adoption of e-payments varies widely across different regions and populations. Factors such as access to technology, levels of financial literacy, and cultural preferences can all influence the adoption of e-payment platforms.
